IBM's Business Success Genius
Thomas J. Watson and Walter Russell
IBM Founder and President Thomas J. Watson and Walter Russell, who lectured for 12 years to IBM executives and employees, were pioneers in a visionary new concept of ethical business practice, exploring the use of unchanging, universal principles of balanced thinking and action that are as valid in the year 2000 as they were in the 1930’s.
Walter Russell speaks, in today’s language, about the possibility that work can be an expression of one’s genius and a path of self-fulfillment. He speaks about the unifying power of the global business industry for the creation of universal peace and prosperity on earth. While a learning organization requires a culture and system of continual development of outer knowledge and skills, which Russell calls resources, a character-building organization requires, in addition, a culture and system of continual development of inner self-knowledge and genius, which he calls resourcefulness. The organization’s character is its destiny. The character of an organization is the integral of the character of its employees.
THINK: The First Principle of Business Success is a mother lode of wisdom for the effective development of success for both the employer and employee, for the business consultant, the entrepreneur, and for every individual wanting to increase efficiency in managing his or her own business transactions, whatever they may be.
From 1927 to 1939, Walter Russell worked with Mr. Thomas J. Watson, Senior, Founder and President of IBM (International Business Machines), in the practical application of the "THINK" campaign principles responsible for the lasting success of the company. Thomas Watson had admired the sales principles practiced by Walter Russell in personally selling thirty million dollars with of stock for his cooperative building enterprises. For this reason, Watson invited Russell to teach those business principles to the IBM executives and sales personnel. Russell lectured to new IBM recruits, for 12 years, about the importance of creativity in an essentially creative Universe and he tied excellence in salesmanship to Natural Law.